BADM 536 - Application of AI in Sales and Marketing

Credit(s): 3 hours
This course will identify use cases of AI across the customer journey. In addition, you will learn how AI is being used to create demand, enable sales, and drive customer service. This course also offers insights into analyzing customer segments, conversion rate optimization, and customer churn across the customer journey. Finally, this course will identify how AI can create demand, enable sales, and drive customer service.
Pre-/Co-requisite(s): None