2024-2025 Graduate Catalog 
    
    Nov 21, 2024  
2024-2025 Graduate Catalog
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BADM 533 - Marketing Management


Credit(s): 3 hours
This course acquaints the student with the seminal concepts and models appropriate for marketing management. Course content and experiences will allow students to develop the knowledge base and skills necessary for devising and implementing strategic marketing plans which complement organizational goals.



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