BADM 658 - Marketing Decision-Making & Analytics

Credit(s): 3 hours
The overarching purpose of this course is to orient students to the systematic use of data and state-of-the-art marketing analytics tools to solve real-world marketing problems that add value to an organization’s marketing and growth efforts. By the end of this course, students will develop a sufficient understanding of the framework, processes, methodologies, and analytical tools used to transform marketing data into useful information to make strategic marketing decisions. Students will also gain hands-on experience in data-driven approaches to make data-driven marketing decisions.