BADM 662 - Customer Satisfaction Measurement

Credit(s): 3 hours
This course provides for a comprehensive study in determining how to measure customer satisfaction. In this course, students will present customer satisfaction strategies which are consistent with an organization’s broader goals. This course serves as an elective for students pursuing the MBA Healthcare Administration and Marketing Emphases.
Prerequisite(s): Admission to the MBA Program or permission of MBA Director or Chair of the Graduate School of Business