BADM 671 - Strategic Marketing & Research (Capstone)

Credit(s): 3
The Strategic Marketing Capstone course is designed as the culminating experience for students completing their marketing program. This course integrates key concepts and skills from previous courses, including Customer Relationship Management (CRM), Brand Management, Marketing Analytics, Business-to-Business (B2B) Marketing, and more. Students will engage in a comprehensive strategic marketing project that requires them to synthesize and apply their accumulated knowledge and expertise. This hands-on project will challenge students to develop a strategic marketing plan, demonstrating their ability to analyze market opportunities, devise creative solutions, and implement effective marketing strategies in a real-world context. Through collaborative work and individual assignments, students will showcase their proficiency in strategic thinking, problem-solving, and professional communication, preparing them for advanced roles in the marketing field.