Marketing Minor

Minor Requirements: 21 Credit Hours

• Required Courses: 12 Credit Hours

• BADM 334 - Principles of Marketing Credits: 3 hours
• BADM 435 - Consumer Behavior Credits: 3 hours
• BADM 430 - Advertising Credits: 3 hours
• BADM 455 - Market Research Credits: 3 hours

•  

• Choose 9 Elective Credit Hours from the following:

• BADM 341 - Pricing Strategy Credits: 3 hours
• BADM 433 - Services Marketing Credits: 3 hours
• BADM 434 - Sports Marketing Credits: 3 hours
• BADM 343 - Sales Management Credits: 3 hours
• BADM 421 - Merchandise Planning Credits: 3 hours
• BADM 456 - Marketing Analytics Credits: 3 hours
• BADM 440 - Digital Marketing Strategy Credits: 3 hours