Communication Arts, B.A.S.

Location(s): Main Campus and Online

Major Requirements

Major Requirements: 39 to 54 Credit Hours

Students may enroll in one emphasis area to complete the major or two emphasis areas to complete the major and satisfy the graduation requirement of a minor. Some courses will overlap, but students must complete at least 53 credit hours in COMM courses to meet the major and minor requirement.

If double-emphasis courses overlap, the students must complete the credit hour requirement by choosing other courses in the group.

Required Communication Arts Core: 24 Credit Hours

COMM 131 - Introduction to New Media Credits: 3 hours
COMM 230 - Introduction to Public Speaking Credits: 3 hours
COMM 233 - Introduction to Graphic Design Credits: 3 hours
COMM 235 - Introduction to Video Production Credits: 3 hours
COMM 332 - Small Group Communication Credits: 3 hours
COMM 334 - Social Media Credits: 3 hours
COMM 339 - Communication Law & Ethics Credits: 3 hours
COMM 430 - Communication Capstone Credits: 3 hours

Emphasis Areas: 15 Credit Hours

Students will select one from the following Communication Arts Emphasis areas:

Advertising and Public Relations

Choose 15 credit hours to complete the emphasis

COMM 141 - Fundamentals of Advertising and PR Credits: 3 hours
COMM 242 - Audience Insight Credits: 3 hours
COMM 250 - Introduction to Crisis Communication Credits: 3
COMM 340 - Sports Branding Credits: 3
COMM 343 - Creative Strategy Credits: 3 hours
COMM 444 - PR Campaigns Credits: 3 hours
INTR 401 - Corporate Internship Credits:

Journalism

Required:
COMM 150 - Introduction to Journalism Credits: 3 hours
COMM 251 - Multimedia Journalism Credits: 3 hours
COMM 356 - Writing for the Mass Media Credits: 3 hours
Plus six (6) credit hours from the following:
COMM 341 - Sports Information Credits: 3
COMM 457 - Audio Production & Podcasting Credits: 3 hours
COMM 458 - YouTube Credits: 3 hours
ENGL 239 - Introduction to Creative Writing Credits: 3 hours
ENGL 339 - Studies in Creative Writing: Nonfiction Credits: 3 hours
INTR 401 - Corporate Internship Credits:

Media Production

Choose 15 credit hours to complete the emphasis

COMM 362 - Screenwriting Credits: 3 hours
COMM 363 - Advanced Video Production Credits: 3 hours
COMM 457 - Audio Production & Podcasting Credits: 3 hours
COMM 458 - YouTube Credits: 3 hours
COMM 460 - Advanced Graphic Design Credits:
INTR 401 - Corporate Internship Credits:

Professional Communication

Choose 15 credit hours to complete the emphasis

COMM 130 - Interpersonal Communication Credits: 3 hours
COMM 250 - Introduction to Crisis Communication Credits: 3
COMM 320 - Listening and Nonverbal Communication Credits: 3 hours
COMM 321 - Argument in Everyday Life Credits: 3 hours
COMM 432 - Theories of Persuasion Credits: 3 hours
COMM 434 - Communication Theory Credits: 3 hours

Sports Communication

Required:
COMM 340 - Sports Branding Credits: 3
COMM 341 - Sports Information Credits: 3
Plus nine (9) credit hours from the following:
BADM 320 - Sport Business and Society Credits: 3 hours
BADM 434 - Sports Marketing Credits: 3 hours
ESS 235 - Fitness and Sport Management Credits: 3 hours
INTR 401 - Corporate Internship Credits:
PSYC 432 - Sport Psychology Credits: 3 hours

Notes:

COMM Majors cannot minor in Communication Arts, Journalism, or Strategic Communication regardless of emphasis.

Departmental Prerequisite Policy Statement
Communication and Theatre Arts majors must achieve a grade of “C” or higher in prerequisite courses. Transfer students may have the pattern of prerequisites altered at the discretion of the department chair