Major Requirements
Major Requirements: 36 Credit Hours
Bachelor of Arts students must take 12 credits of the lower division general education requirements in a foreign language.
This program provides students with essential marketing and communication skills, preparing them for diverse careers. Blending strategy, creativity, theory, and real-world application ensures graduates can adapt to industry trends and drive effective marketing efforts. Within the core courses as they are currently designed, students would obtain eight industry certifications and practice within one simulation. Depending on their choices in the course groupings, they could obtain two more industry certifications and experience with another simulation.
