he Business Analytics Certificate Program is a twelve (12) credit hour online certificate program designed to equip students with advanced analytical skills, strategic insights, and practical experiences in the realm of business analytics. With a focus on data-driven decision-making, predictive modeling, data visualization, and the ethical considerations of data usage, this program offers a rigorous, adaptable, and innovative curriculum. Through hands-on learning experiences and cutting-edge methodologies, students will develop the expertise and competencies needed to leverage data effectively, optimize business strategies, and drive sustainable growth in dynamic market environments.
Learning Outcomes:
•Students will demonstrate proficiency in exploring, preprocessing, and managing large datasets, employing techniques such as data cleaning, transformation, normalization, and database management.
•Students will develop the ability to effectively visualize complex data sets using a variety of tools and techniques, and interpret visualizations to extract meaningful insights, trends, and patterns.
•Students will apply a range of analytical techniques, including data mining, statistical analysis, and machine learning, to extract actionable insights from data and solve real-world business problems.
•Students will integrate data analytics methodologies into decision-making processes, framing business problems, formulating hypotheses, and making informed decisions across various functional areas, considering ethical, legal, and social implications.
