Marketing Analytics and Digital Strategy Graduate Certificate

Program Description

The Certificate in Marketing Analytics and Digital Strategy prepares students and professionals to thrive in today’s rapidly evolving marketing environment. This interdisciplinary program blends foundational marketing principles with advanced tools in analytics, digital strategy, customer insight, and artificial intelligence. Whether you’re a student seeking to enhance your career readiness or a professional looking to upskill, this certificate offers hands-on experience and real-world applications that build expertise in data-driven marketing, digital engagement, and strategic innovation.

Learning Outcomes

Upon successful completion of this certificate, students will be able to:

1. Use marketing analytics to support evidence-based decision-making and performance evaluation.
2. Create and implement digital marketing strategies that effectively reach and engage target audiences.
3. Apply customer satisfaction measurement techniques to improve customer experience and loyalty.
4. Explore and leverage artificial intelligence tools to drive marketing innovation and automation.
5. Integrate digital and analytical approaches to address real-world marketing challenges across industries.