BADM 451 - Marketing Communications and Public Relations

Credit: 3 hours
This course addresses the relationship between marketing and public relations in a global economy. The course explores approaches and techniques for conducting research and writing within key corporate communication contexts. Students in this course will examine and utilize research techniques and methodologies for developing successful communication campaigns. Additionally, this course will examine the ethics involved in researching and writing for public relations environments.
Prerequisite(s): Dependent upon course topic
Offered: as needed