2023-2024 Undergraduate Catalog

Nov 23, 2024

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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.

Location(s): Main Campus and Online

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Major Requirements: 57 Credit Hours

Required Business Core: 24 Credit Hours

BADM 133 - Introduction to Business Credit: 3 hours
BADM 136 - Microeconomics Credit: 3 hours
BADM 137 - Macroeconomics Credit: 3 hours
BADM 300 - Business Statistics Credit: 3 hours
BADM 330 - Legal Environment of Business Credit: 3 hours
BADM 331 - Principles of Management Credit: 3 hours
BADM 333 - Business Analytics Credit: 3 hours
BADM 436 - Capstone: Global Business Credit: 3 hours

Required Major Foundation: 9 Credit Hours

BACC 130 - Fundamentals of Accounting Credit: 3 hours
BADM 313 - Operations Management Credit: 3 hours
BADM 334 - Principles of Marketing Credit: 3 hours

Required Major Core: 15 Credit Hours

BADM 341 - Pricing Strategy Credit: 3 hours
BADM 435 - Consumer Behavior Credit: 3 hours
BADM 440 - Digital Marketing Strategy Credit: 3 hours
BADM 455 - Market Research Credit: 3 hours
BADM 456 - Marketing Analytics Credit: 3 hours

Required Electives: Choose: 9 Credit Hours

BADM 312 - Supply Chain Management Credit: 3 hours
BADM 320 - Sport Business and Society Credit: 3 hours
BADM 342 - Customer Service Credit: 3 hours
BADM 343 - Sales Management Credit: 3 hours
BADM 421 - Merchandise Planning Credit: 3 hours
BADM 430 - Advertising Credit: 3 hours
BADM 433 - Services Marketing Credit: 3 hours
BADM 434 - Sports Marketing Credit: 3 hours
BADM 411 - Healthcare Marketing Credit: 3 hours
COMM 233 - Graphic Design Credit: 3 hours
COMM 334 - Social Media Credit: 3 hours
COMM 343 - Creative Strategy Credit: 3 hours
COMM 363 - Advanced Video Production Credit: 3 hours
COMM 444 - PR Campaigns Credit: 3 hours