COMM 432 - Theories of Persuasion

Credits: 3 hours
This course uses theory and research to help students develop persuasive communication messaging and evaluation skills. Topics will include audience analysis of persuasive messages, evaluating oral and visual forms of persuasion, crafting persuasive messages, and ethical issues related to persuading others.
Prerequisite(s): COMM 131 or COMM 230.
Offered: every fall semester