2024-2025 Undergraduate Catalog

Nov 23, 2024

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2024-2025 Undergraduate Catalog

Marketing, B.A.

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Major Requirements

Major Requirements: 57 Credit Hours

Bachelor of Arts students must take 12 credits within the lower division general education requirements in a foreign language.

Exit Exam: BADM 436

Required Business Core: 24 Credit Hours

BADM 133 - Introduction to Business Credits: 3 hours
BADM 136 - Microeconomics Credits: 3 hours
BADM 137 - Macroeconomics Credits: 3 hours
BADM 300 - Business Statistics Credits: 3 hours *
BADM 330 - Legal Environment of Business Credits: 3 hours
BADM 331 - Principles of Management Credits: 3 hours
BADM 333 - Business Analytics Credits: 3 hours
BADM 436 - Capstone: Global Business Credits: 3 hours

Notes:

* MATH 132 is a required prerequisite course for BADM 300 .

Required Major Foundation: 9 Credit Hours

BACC 130 - Fundamentals of Accounting Credits: 3 hours
BADM 313 - Operations Management Credits: 3 hours
BADM 334 - Principles of Marketing Credits: 3 hours

Required Major Core: 15 Credit Hours

BADM 341 - Pricing Strategy Credits: 3 hours
BADM 435 - Consumer Behavior Credits: 3 hours
BADM 440 - Digital Marketing Strategy Credits: 3 hours
BADM 455 - Market Research Credits: 3 hours
BADM 456 - Marketing Analytics Credits: 3 hours

Required Electives: Choose 9 Credit Hours

BADM 261 - Principles of Event Planning Credits: 3 credits
BADM 312 - Supply Chain Management Credits: 3 hours
BADM 320 - Sport Business and Society Credits: 3 hours
BADM 342 - Customer Service Credits: 3 hours
BADM 343 - Sales Management Credits: 3 hours
BADM 352 - Event Planning and Practice Credits: 3 credits
BADM 411 - Healthcare Marketing Credits: 3 hours
BADM 421 - Merchandise Planning Credits: 3 hours
BADM 430 - Advertising Credits: 3 hours
BADM 433 - Services Marketing Credits: 3 hours
BADM 434 - Sports Marketing Credits: 3 hours
COMM 233 - Graphic Design Credits: 3 hours
COMM 334 - Social Media Credits: 3 hours
COMM 343 - Creative Strategy Credits: 3 hours
COMM 363 - Advanced Video Production Credits: 3 hours
COMM 444 - PR Campaigns Credits: 3 hours