BUAN 675 - Business Intelligence and Data Mining

Credit(s): 3 hours
This course is designed to equip students with a practical understanding of the core business intelligence and data mining concepts and techniques and the application of these concepts and techniques to real-world business problems. The course will focus on extracting business intelligence by leveraging large, complex data structures with practical business applications. The hands-on projects emphasize the “know-how” aspect - extracting and applying business intelligence to improve business decision-making.

Learning Outcomes:

Upon completion of this course, students will be able to.

Apply key quantitative techniques in data mining and business intelligence for analyzing and improving business operations.
Differentiate, design, and assess various business intelligence (BI) and data mining models.
Identify and translate real-world business problems into BI and data mining problems.
Use existing data retrieval and manipulation tools for data/information extraction and enterprise reporting.
Select an appropriate data mining technique for a specific problem.