COMM 343 - Creative Strategy

Credits: 3 hours
Students explore a comprehensive look at the fundamentals of conceptualizing and executing a strategic communication campaign. Through the development of student-designed content, students apply knowledge from a variety of courses to expand their creative and critical thinking skills and solve complex marketing communication problems.
Prerequisite(s): COMM 141 - Fundamentals of Advertising and PR, COMM 233 - Graphic Design
Offered: first bi-term