COMM 444 - PR Campaigns

Credits: 3 hours
A case-study-based course emphasizing the evaluation of advertising and public relations campaigns. Students learn the critical thinking skills required to assess and evaluate the effectiveness of these campaigns from creative and data-driven perspectives. Campaigns featuring global communication or crisis communication situations are reviewed each term.
Prerequisite(s): COMM 141 - Fundamentals of Advertising and PR, COMM 242 - Audience Insight, COMM 343 - Creative Strategy
Offered: second bi-term.